Inbound linking and its relevance

It is well know for every professional SEO that link building is the key to obtaining a successful search engine ranking. Conventional SEO wisdom is telling that more links pointing to a website are giving it more of a chance to be noticed by the search engines and populating their index. 

Have we forgotten the websites main mission: present ideas, services, products, institution, educate people and improve our life daily? Is the keywords frequency affecting the website’s content quality? Not at all. 

SEO techniques are only bringing in the first pages of the search engines results, which are the best sites that are able to give relevant and useful information using honest and appropriate techniques. Links are not hurting the site relevance. They must only make the site’s popularity grow to reflect its qualities. 

But we cannot ask if the sophisticated and sometimes irrelevant SEO techniques are damaging the Internet's main qualities. Unscrupulous link building methods can have an uncertain effect on search engine algorithms. 

Search engines have sometimes responded favorably to link building techniques, which means creating inbound links is now a good possibility to increase the website's Page Rank. But building inbound links must not become a sport, giving a frivol aspect to search engine's efforts to rank websites. 

The desire to improve the pages' rank is generating link farms, spam techniques, duplicate web sites content, and keyword generated link pages. All are trying to trick search engines to obtain high ranks with any price. Google is well aware of this, which is why a website will be penalized for doing so.

Is link building damaging the entire Internet? Is it ruining its main function? Google, Yahoo and even MSN are trying now to give the right place to every SEO technique. Many sites have high ranks without link techniques or with very few links. But these links are very high quality. SEO must be building more than just simple inbound links. 

Why so many problems about the link building role? Unscrupulous link builders may contribute to the poor quality of search results, and this can seriously affect the whole Internet relevance. 

These fears are concerning the fact that there is only a matter of time before search engines will reduce substantially the place they are giving now to inbound links' number and quality. 

Some search engine optimizers are making a substantial effort to have inbounded links form high classified web sites. This is why their sites are always high ranked, and this is the way to maintain high positions without web site content relevance, style, high quality or information relevance. 

To start getting high quality links to your site, you may want to try joining a linking directory. Here you are able to check your backlinks to make sure the other sites are linking back to you. Google and other search engines do not favor a site that has hundreds of links with no backlinks. A great directory to join is:

o http://www.MyLinkMachine.com 

Another method of linking is to submit articles to article directories. I'm sure you're wondering what article writing has to do with linking. It is very important because you can include your own link to your website in the article. If someone is interested in your article and they want to find out more, they will click on your link. A great resource you may want to try is:

o http://www.MyContentBuilder.com 

You may think it is a hassle to submit your articles to the hundreds of directories out there. There is an easier solution, which is an automatic article submitter. It submits your articles for you in only a half hour. To watch a video on this great resource, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

Article Source: http://www.a1-optimization.com/articles

Karianne Kline is a Graphic Design student currently attaining her Associate's Degree. She is also learning the other end of the spectrum in Marketing and SEO. You can learn more about what she does by visitingwww.LazyLinking.com

Does Adwords help you site get indexed faster

I recently conducted an seo experiment wich contained two sites of similar SEO build. I ftp'd them onto the world wide web approximatly at the same time. One of the sites I equiped with a solid Adwords campaign and the other I left to fend for its self. They were both indexed on Google's search engine with in hours of each other. This concludes that Adwords has no real relivence in getting indexed sooner on google.

SEO - Vancouver

shipping  vancouver

Personal training surrey

Adwords effect organic search results

I would have to think it does. I know Google says no but lets think about this for a moment. Google is a public Corporation who's number one objective is the bottom line. People will argue that it doesn't make sense for them to boost organic search results because then why would you pay for it. You pay for it because it does exactly that boost your organic result. Stop paying your organic results will go down the drain. Another argument is that big companies with deep pocket could just buy there way to the top... ya well they do so what else is there to say. 

I disagree with the idea that ad words is the end all to successful organic results I'm just saying that I believe it helps.

seo vancouver

Regional Optimization

It is important to understand regional optimization and how it can effect your small business. If you have a website and want it optimized the best bet is to try and optimize for a smaller area and a more specific term or keyword. For example if you own a painting company and you operate in Langley, B.C. don't try and optimize your site for Vancouver, and don't optimize for the single word painting. Try and optimize for your region of business, Langley Painting would be a good example of a keyword phrase to shoot for. The more specific you get the more likely you will have less competition and better success. However, don't forget to do a keyword search before picking your specific keyword just to make sure that is is in fact being searched. Often time you can get to specific and the phrase isn't searched.

Hope this was a good tip.

Aloha

Vancouver SEO

The Art Of SEO

As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.

 

Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. It’s not a huge stretch to say that they may even downgrade the sites that they believe have been SEO’d.

 

If you think that having your keyword phrases “in all the right places for
SEO” is a good thing, think again! You’re essentially telling Google, “Hey
look…my site has been SEO’d!” To which they reply, “Thanks so much for
letting us know… ZAP … see ya later!” Doesn’t matter if your site is
the most relevant (in your mind) to the search query. Doesn’t matter that
you’ve placed your keyword phrases strategically throughout the site.

 

Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. As to what might trigger an SEO “red flag,” my guess is that it’s a combination of things. Like, if you have a certain number of traditional SEO factors on any given page, those may set off some Google warning bells (otherwise known as a spam filter).

 

Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:

• in the domain name
• in the file name
• in the Title tag
• in the Meta description tag
• in the Meta keyword tag o in the image alt attributes
• in an H1 (or any H) tag
• as the first words on the page
• in bold and/or italics or a different color
• multiple times in the first paragraph or twice on the page
• in the copy in every single spot on the page where it might possibly make sense to use it, and
• in all the hyperlinks pointing to a page.

If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since it’s difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind.

That’s how I’ve always done it and it’s always worked because every site is
unique and has different SEO needs.

 

Unfortunately, it’s difficult to describe this type of SEO to others, as
people are always looking for the magic formula. For as long as I’ve been
doing SEO (over 12 years now), I’ve had it in the back of my mind that I
wouldn’t want to tip off the engines that my sites were SEO’d. This is one
of the reasons I’ve never used keyword-rich domain names or file names. 
That’s probably the most obvious SEO thing you can do.

 

The most important aspect to being a good SEO is creativity. You shouldn’t
worry too much about the specifics of putting keyword phrases here and
there, and again over there. Not every page needs an H1 heading with
keyword phrases in it. If your page isn’t designed to use H1 headings, you
don’t need to change it to use one just for SEO purposes. And many images don’t really and truly make sense with a keyword phrase in their alt attribute (alt tag). Don’t force one to be there just for the search engines.

 

Most importantly for Google (and for your users), when it comes to your page copy and how you use your visible keyword phrases, less is definitely more. Please don’t read my Nitty-gritty report and then put the same keyword phrase in every single available spot on your page that you can find. My report is supposed to help you think about a few places you may have missed because you weren’t thinking about being descriptive when you originally wrote the copy. You can definitely have too much of a good thing.

 

A first paragraph on a page that has, say, 4 sentences, should not have 10
instances of your keyword phrase. It will look and sound dumb. I know that I have stressed this in my conference presentations and in our High Rankings seminars, but no matter how many times I say this, people don’t quite grasp the importance of working this way. If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won’t like it either.

 

When you do SEO, you don’t follow a guidebook. Think like a search engineer and consider all the possible things they might have to combat both now and in the future. Always optimize for 3 or 4 or even up to 5 phrases, and spread them out throughout the entire page. Never, ever, ever think that it’s the first paragraph that matters and stuff ‘em all in there. There should be an equal distribution throughout the entire page, and you should never use the phrases so much that you hear them constantly when you read it.

 

If you’ve done it right, an everyday user should not have any idea that a page has been SEO’d. A trained SEO should be able to spot what your keyword phrases are, but it shouldn’t be glaringly obvious. Last, but not least, hire a professional copywriter to work on the important pages of your site. This is the best investment you can make for your site and your business. Even if you don’t want to hire an SEO, you absolutely MUST hire a
professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.